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Caleno
Category
18+
Views
4,000,000+
Platforms
CTR
117% To Target
Achieved
Challenge
Solution
Results
Creators
Alcohol-Free spirit, CALEÑO is on shelves across the UK at leading supermarkets.
Their well-established brand image is one of fun & fiesta.
With such key times in the year to really drive sales & conversions, a 360 funnel needed implementing.
1. Awareness starts with visibility.
2. Carefully selected Creators generated a vault of entertaining review-style content, bursting with Value & USPs.
3. Storyboards covering; DIY recipes, nights out with a clean finish, & healthy NewYear habits are driven to market.
4. Videos share a unified Call-To-Action, allowing audiences to see products in place at Waitrose or Online.
Whilst delivering over 4 Million views, SCROll STOP seamlessly delivered cross-platform awareness.
Creators resonating with "Jessica" the ideal customer persona, now continue to share
their adoption of Caleño with followers & the sales, tracked and organic continue to soar.
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