top of page
Odds Monkey
Category
18+
Views
1,000,000+
Platforms
CTR
120% To Target
Achieved
Challenge
Solution
Results
Creators
Community Guidelines around online gambling are tight enough at the best of times.
So with an upcoming derby season, along with a great year for horse racing, new user acquisition was needed.
YouTube being tried and tested seemed an easy win... But what about TikTok?
1. Heavy consult with TikTok HQ allowed the content proofing to delliver clear guidelines
2. Specific USPs of the Oddsmonkey mechanisms were storyboarded
3. Sports Fans & Financial tips & tricks creators were drafted
The content found great organic uplift, which allowed the application of paid ad budget to find greater results.
Content repurposed across core platforms such as YT & Meta, theb led to a groundbreaking CPM in the gambling vertical.
bottom of page