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Blog Post: 17 Steps to Maximise Your YouTube Video’s Reach

Jamie Cheng

Creating a YouTube video doesn’t stop at “upload.” If you want your hard work to actually get seen, there’s a strategy involved after hitting that publish button. At SCROll STOP, we help brands elevate their digital presence, and today we’re sharing 17 post-upload tips to help your videos reach more people.

1. Start with Metadata: Before you even upload, rename your video file to include keywords related to your content. For example, if your video is about scripting, name it something like YouTube-Scripting-Tips.mp4.


2. Nail Titles and Thumbnails: Your title and thumbnail are the first things people see. These can be adjusted later, so don’t stress too much, but plan them carefully upfront.


3. Add Keywords Strategically: Use tools like ChatGPT to generate relevant keywords and include them in your title, description, and tags.


4. Write an Optimised Description: Craft a description that not only explains your video but also incorporates your keywords naturally. Bonus tip: Save a template in your upload defaults to save time!


5. Leverage Chapters: Adding chapters (timestamps) improves user experience and adds extra keywords. Tools like TubeBuddy make this process a breeze.


6. Use Cards and End Screens: Add interactive elements to promote your other videos. Be specific about what viewers should watch next to drive more clicks.


7. Create Playlists with Purpose: Group related videos into playlists. Then, use the “&list” URL hack to drive binge-watching sessions for your channel.


8. Pin a Comment: Encourage engagement with a pinned question or call to action. The first 24 hours are crucial!


9. Schedule Community Posts: Promote your video with a GIF or teaser and schedule posts to boost visibility.


10. Share Smart Links: Use tools like YT Open App to create links that open directly in the YouTube app, reducing friction for mobile viewers.


11. Repurpose into Short-Form Content: Share short clips from your video on Instagram, TikTok, and YouTube Shorts, with a call to action to watch the full video.


12. Automate Replies: Tools like ManyChat help you DM video links to viewers who comment specific keywords.


13. Promote on Instagram Stories: Share a mix of reels, thumbnails, and screen recordings to drive traffic from Instagram to YouTube.


14. Customise Your Channel: Optimise your channel homepage with playlists and clear sections to encourage bingeing.


15. Collaborate: Feature your video in newsletters, blogs, or even collaborations with other creators.


16. Engage in Comments: Reply to viewers’ comments quickly to build community and boost your video in the algorithm.


17. Monitor and Test: Always review your analytics and tweak things like thumbnails or titles to see what works best.


Ready to Level Up? These strategies may seem like a lot, but they’re worth it if you’re serious about growing your channel. At SCROll STOP, we help creators like you turn views into loyal audiences.

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