1. Ambassador Partnerships Are In
Traditional influencer marketing (one-off sponsored posts) is seeing diminishing returns. Consumers are tired of obvious ads, and it’s becoming harder to engage them. Instead, brands are moving towards ambassador partnerships. Ambassadors are creators who genuinely love and use a product, making their endorsements feel authentic and trustworthy. Think of Gymshark’s athlete program – their creators’ enthusiasm is contagious, leading to more organic engagement.
Tip: Seek out influencers who already use your product and nurture a long-term partnership with them.
2. Hook Burnout & Evolution
The way creators grab attention is changing. While “hook layering” (combining text, visuals, and sound) works now, it’s leading to consumer fatigue. The next big thing? Likely more subtle, authentic openings.
Tip: Experiment with storytelling that feels natural rather than overproduced.
3. The Rise of FaceTime Creators
Authenticity reigns in 2025. People want content that feels like chatting with a friend – relaxed, natural, and unpolished. This trend is gaining traction across platforms.
Tip: Lean into realness. Lower the production value, and focus on connecting with your audience.
4. Small & Older Creators Gaining Ground
Platforms like TikTok and YouTube are pushing smaller and older creators, proving it’s never too late to start.
Tip: Encourage diverse voices and explore collaborations with underrepresented creators.
5. TikTok as an Amazon Competitor
TikTok Shop is booming, with big-name brands jumping in. From Black Friday deals to everyday shopping, TikTok is becoming a go-to marketplace.
Tip: If your brand isn’t on TikTok Shop yet, now’s the time to dive in.
2025 is all about connection, authenticity, and adaptability. At SCROll STOP, we’re here to help your brand thrive in this ever-changing space.
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