Revenue and Views: A Year in Review
In 2024, Millie’s channel received 7.4 million views, bringing in a total revenue of £110,000 – her highest annual earnings to date. Interestingly, while her views remained similar to 2023, her watch time increased by 17%, meaning people stayed longer on her videos. This boost was attributed to better video retention strategies like improved scripting, hooks, and editing.
Millie’s most profitable videos for 2024 included “10 Passive Income Ideas” (£18,000) and “200 Social Media Posts in 10 Minutes Using ChatGPT” (£10,000). Why the variance? It all comes down to CPM (Cost Per Mille) and RPM (Revenue Per Mille), which differ based on video topics. Finance-related content often garners higher ad rates, making “money tips” a lucrative niche.
Lessons for Aspiring YouTubers
If you’re a budding YouTuber, Millie recommends focusing on engaging content that delivers value. Analytics are your best friend – they reveal what resonates with your audience. For example, her top-performing videos align with her content pillars: Instagram tips, YouTube strategies, TikTok hacks, and creator monetisation tips.
Interestingly, some of her older content from 2022-2023 still performs exceptionally well. This highlights the importance of creating timeless, evergreen content that continues to attract views long after its release.
Tips for Growing Your Channel
Optimise Titles and Thumbnails – Eye-catching visuals and clear titles boost click-through rates.
Post Consistently – Millie’s most significant revenue spikes were tied to consistent posting, particularly in January when viral, New Year-focused videos performed well.
Analyse and Adapt – Study what works, update old content, and experiment with new formats.
Want to dive deeper? Check out Millie’s YouTube Creator Course, designed to help you grow your channel, gain your first 1,000 subscribers, and monetise your content.
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