Running ads for your small business can be tricky, especially when you’re working with a limited budget. The good news is that you don’t need to spend a fortune to see results. Here’s a simple guide to help you make the most of your advertising spend.
Set a Realistic Ad Budget
When you're starting out, aim for at least £500 to £1,000 a month on ads. If this amount is too much for now, don’t worry—just spend what you can, but try to be consistent. Even a small budget can help get your business noticed.
Choose the Right Platform
Instead of spreading your budget across multiple platforms, choose just one to start with. If your product is something people actively search for, like a service or a solution, Google Ads might be the way to go. If not, and you’re targeting people who might not be looking for your product yet, try Facebook Ads.
Run AB Split Tests
AB testing is a simple way to figure out what works best for your audience. You test different versions of your ads—changing things like images, text, or audiences—and see which one performs better. This helps you spend your money wisely, getting the best results for the least cost.
Watch Your Return on Ad Spend (ROAS)
Instead of just focusing on how many sales or leads you're getting, keep an eye on your Return on Ad Spend (ROAS). This shows whether you're actually making a profit from your ads. If you're still in the early stages and not selling yet, tracking cost per lead is a great alternative.
Scale What’s Working and Stop What’s Not
Once you’ve gathered some data, focus on the ads that are performing well and cut the ones that aren’t. This helps you get more value from your budget and ensures you’re not wasting money on ads that aren’t bringing in results.
By following these simple steps, you can make the most of your ad budget and see real growth for your small business.
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