If you’re in the world of social media marketing, you already know how important it is to stay ahead of trends. Luckily, tools like Google Trends make it easier than ever to spot emerging topics and tailor your content to what’s buzzing online. In this blog post, we’ll share insights from Google’s own experts to help you use Google Trends effectively for your marketing strategy.
Why Start with Rising Trends?
Instead of focusing solely on the keywords and topics you’re already interested in, Google Trends offers a unique approach: start with what’s rising. On the “Trending Now” page (found at trends.google.com), you can spot search terms that are gaining traction in real-time.
This is especially helpful when brainstorming content ideas or planning campaigns. For example, if your target audience is buzzing about a new product, event, or viral trend, you can quickly pivot to create content that resonates.
How to Navigate the “Trending Now” Section
The “Trending Now” section is packed with insights:
Search Volume: See an approximate number of Google searches for each trending term.
Growth Rate: Find out how much search interest has grown compared to predicted volumes.
Status Markers: Identify whether a trend is still active or has ended.
Spark Lines: Get a 24-hour snapshot of search activity—green indicates an active trend, while grey means it’s over.
By clicking on a specific trend, you can dive deeper into related stories and search breakdowns.
How to Filter Trends for Your Strategy
Google Trends allows you to filter results by country, timeframe, and type of trend (active or ended). This is invaluable for marketers who need to target specific regions or tap into seasonal topics like major sporting events or award shows. Sorting options—like by search volume or recency—help you prioritise what’s most relevant to your audience.
Pro Tip: Export Your Data
For deeper analysis, export the data to tools like Excel or Google Sheets. This can help you visualise patterns and refine your strategy further.
Why It Matters for Marketers
Google Trends isn’t just a tool—it’s a goldmine for understanding your audience. Use it to create timely content, inform your ad campaigns, or simply stay one step ahead of your competition.
Stay tuned for more tips on leveraging Google Trends for SEO, journalism, and more. Your next viral campaign might just start with a spark line!
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