Building an online community is a powerful way to strengthen your personal brand and achieve business goals. However, it requires the right approach. Here are three key points to guide your efforts.
1. Approach with Authenticity
Community building on platforms like LinkedIn, Facebook, and Instagram starts with genuine engagement. Think of online groups and hashtags as networking events—approach people with interest, not ulterior motives. A simple, thoughtful comment like, “I love your take on this,” fosters connections without being salesy. Avoid actions like “follow-unfollow” or overly promotional comments; they’re not only spammy but damaging to your credibility.
2. Be Respectful in Your Interactions
When trying to connect with others, focus on building meaningful relationships rather than seeking attention in a forceful way. Overly persistent messages or comments that feel like unsolicited pitches can come across as insincere. Instead, take a moment to ask yourself, “How would I feel if someone reached out to me in this way?” Strive to engage in a manner that feels genuine and considerate of the other person’s time and boundaries.
3. Focus on Giving, Not Taking
Successful community building prioritises value over personal gain. Join groups to learn and contribute, not just to generate leads or close sales. For example, offering to refer potential clients to someone whose services complement yours fosters goodwill and collaboration without feeling transactional.
Pro Tip: Avoid direct messaging (DMing) people to pitch services unless explicitly invited. It’s often perceived as spam and can harm your reputation.
In summary, the foundation of online community building is respect, authenticity, and a genuine desire to connect. Make it about others, not yourself, and the “know, like, and trust” factor will naturally follow.
Need more advice on building your personal brand or connecting authentically? Feel free to reach out—I’d love to help you take your strategy to the next level!
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