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The Hottest Graphic Design Trends You Need to Know in 2024

Jamie Cheng

Keeping up with design trends is key if you want your brand to stay fresh and relevant. In 2024, we’re seeing some exciting shifts in the design world—some nostalgic, some futuristic, and others that blend the best of both worlds. Whether you’re a business owner, marketer, or designer, these trends can help you create eye-catching content that stands out.

1. Minimal Typography


Less is more, and minimal typography is proving that once again. Bold, clean typefaces are being used as the main design element, especially in streetwear, luxury branding, and packaging. Expect to see large, blocky fonts paired with elegant scripts to create a modern yet timeless aesthetic.


2. Utilitarian Design


Think barcodes, packing labels, and structured grids. Utilitarian design takes a minimalist approach but fills every available space with purposeful (or sometimes purely decorative) information. This trend is popping up on everything from streetwear to restaurant menus and packaging.


3. Surreal Collage Art


Blending dreamlike imagery with everyday elements, surrealism is making waves in digital design. Expect to see heads replaced with clouds, celestial bodies in unexpected places, and a mix of vintage and modern fonts. This trend works well for album covers, posters, and social media graphics.


4. Bento Grid Layouts


Inspired by Japanese bento boxes, this structured design trend is all about neatly organising content into various-sized rectangles. Web and app designers love this trend for its ability to highlight multiple pieces of information in a visually appealing way.


5. Gradient Shapes with Grain


Gradients are back, but in a more subtle, sophisticated way. Think wobbly, organic shapes with a slight grain effect that adds texture and depth. This style is perfect for backgrounds, packaging, and poster design.


6. Hyper-Realistic 3D Graphics


3D visuals are getting more immersive, making products appear as if they’re floating in mid-air. Brands like Apple and Sony have mastered this trend, using it to highlight their latest gadgets in a dynamic and engaging way.


7. Eco-Friendly, Textured Packaging


Sustainability is influencing design, and we’re seeing more brands embrace minimal, recycled packaging. Simple typography, earthy tones, and raw textures give products an organic, high-end feel while reducing environmental impact.


8. Digital Scrapbooking


Inspired by traditional scrapbooks, this trend combines handwritten fonts, doodles, and cut-out imagery to create a nostalgic, DIY aesthetic. Perfect for social media graphics, presentations, and event promotions.


9. Ink Trap & Wobbly Fonts


Typography is getting playful with exaggerated ink traps and irregular, organic fonts. This design choice adds personality while keeping things professional—ideal for branding, merchandise, and digital content.


10. Doodle & Naïve Illustrations


Simple, imperfect doodles are making a comeback, lending a hand-drawn charm to everything from packaging to social media assets. This style works particularly well for eco-conscious brands, giving them an approachable, authentic feel.


Final Thoughts


Trends come and go, but staying informed helps you push creative boundaries. Whether you’re a business owner or a designer, experimenting with these styles can help you stand out and create content that truly resonates with your audience.


If you need help bringing your designs to life, our social media marketing agency specialises in creating stunning, trend-savvy visuals for brands that want to make an impact. Get in touch today to see how we can elevate your brand’s online presence!


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