You’ve been posting YouTube Shorts, but the views just aren’t coming in. Don’t worry—you’re not alone, and there are clear steps to turn things around. Here’s a breakdown of six common issues keeping your Shorts from reaching the algorithm and how to fix them.
1. Low View-to-Swipe Ratio
If people are swiping past your Shorts instead of watching, it signals to YouTube that your content isn’t engaging. Aim for a view-to-swipe ratio of at least 70%. Keep your videos under 20 seconds and use a strong hook in the first two seconds to grab attention.
2. New Account Syndrome
Brand-new accounts often struggle to gain traction because YouTube treats them with suspicion. Use an account that’s already active—watch videos, leave comments, and engage for a few weeks before uploading. This helps establish your account as legitimate.
3. Algorithm Oversights
Even great Shorts can sometimes miss the algorithm. If your video doesn’t get traction after two days, try deleting it, tweaking the title, and re-uploading. One creator saw a Short go from 47 views to 6 million views with this method!
4. Using Incorrect Tags
Tags matter. Use:
Post-specific tags (e.g., “bicep workout”)
Niche-specific tags (e.g., “fitness” or “gaming”)
Broad tags (e.g., “viral,” “for you”)
Mix these to ensure your Shorts reach the right audience.
5. Uploading Too Often
For smaller channels, posting more than once a day can hurt growth. Stick to one Short per day to give each video time to find an audience.
6. Hashtags in Titles
Avoid hashtags in your titles—they’re wasted space. Use keywords to spark curiosity and move hashtags to the description for an SEO boost.
Final Thoughts
Consistency, patience, and smart optimisation are key to Shorts success. Follow these tips, and you’ll be well on your way to boosting your views and growing your channel.
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