CHATGPT
ADS.
The next search engine has arrived.
People aren't just searching anymore - they're asking. Your brand can now appear directly inside those buying decisions, at the exact moment intent is formed.
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Shop NowExample ad format shown for illustrative purposes.
HOW CHATGPT ADS WORK.
High Intent
Users are actively asking for recommendations - not idly scrolling.
Native Placement
Your ad appears directly beneath the relevant ChatGPT response.
Performance Focused
Measure clicks, engagement and conversions like any paid channel.
Future Proof
AI search is fast becoming the primary discovery channel.
The ad format
Ads appear below ChatGPT responses. Each ad unit includes:
- Advertiser name
- Favicon (advertiser logo)
- Title (headline)
- Copy (description)
- Landing page
- Image asset (creative)
What we do
- ChatGPT Advertising
- Platform Search Optimisation (PSO)
- AI Search Visibility
- Creative Production
- Paid Social Amplification
- Reporting & Optimisation
The mechanics, straight from OpenAI.
Source: OpenAI Help Centre - “Ads in ChatGPT: The Basics”.
Selection & delivery
OpenAI's ads system selects ads on expected relevance and outcomes - the context and intent of the live conversation, your landing page, title, copy, advertiser-provided context hints, and (where ads personalisation is enabled) broader ChatGPT signals.
Context hints, not keywords
At ad-group level you supply context hints describing the conversations, topics and themes where you're relevant. They guide matching - they are not exact-match keywords and don't guarantee delivery.
CPM or CPC buying
Choose a Reach objective (pay per 1,000 impressions) or a Clicks objective (pay per valid click). Max bids are set at ad-group level, with OpenAI recommending a $3–$5 starting max CPC.
Relevance-weighted auction
Eligible ads compete in a relevance-weighted, second-price auction, so stronger creative and tighter relevance buy you cheaper delivery - not just a bigger bid.
Measurement
Ads Manager Beta reports impressions, clicks, spend, CTR, average CPC, average CPM and conversions. We add conversion tracking plus UTM parameters so ChatGPT traffic lands cleanly in your own analytics.
Brand safety & audience
Ads are placed only near chats OpenAI deems safe and brand-appropriate. Ads are not shown to Plus, Pro or Business plan users, or to anyone identified or predicted to be under 18.
The game has changed
MINIMUM SPEND, REWRITTEN.
Minimum spend
Access was reserved for enterprise budgets - minimum campaign commitments of $50,000 and above.
Minimum spend
Start from just £15 per day, with no long-term media commitment. Test, learn and scale before the channel gets crowded.
PARTNER ACCESS.
BETA FEATURES.
SCROll STOP is an OpenAI LLM Agency Partner. That means our clients get hands-on support and access to new beta features and placements as they roll out - not months after everyone else.
Early Beta Access
Ads Manager Beta features and placements as they roll out to partner agencies.
Platform Search Optimisation (PSO)
Structuring your brand data so LLMs surface you inside organic answers.
Partner Reporting
Conversion measurement and UTM-based attribution layered over Ads Manager reporting.
Direct Escalation
A partner channel for approvals, ad policy questions and troubleshooting.
Launch offer
£1,500 PCM
Ads management fee - first three months
A flat management fee of £1,500 per calendar month for the first three months of LLM PSO and ChatGPT Ads. Media spend is separate and billed directly by the platform - you keep full control of it from £15 per day.
- Full ChatGPT Ads account setup and campaign build
- LLM Platform Search Optimisation (PSO) foundations
- Creative production for ad units (headline, copy, image asset)
- Ongoing optimisation and monthly performance reporting
- Beta feature access through our OpenAI LLM Agency Partner status
Discounted rate is subject to review after the initial three-month period. Excludes VAT and media spend.
BOOK A CONSULTATION.
A free 30-minute AI search strategy session. We'll review your brand's visibility inside LLM answers and confirm the discounted £1,500 PCM management fee for your first three months.